Paint for the light you want...

Decorate with pale colors on walls, ceilings and floors. Soft tones reflect more light, so you can use lower wattage bulbs and delay turning on lights until later in the day. Using high-gloss paint can help as well.

https://www.powerhousetv.com/EnergyEfficientLiving/EnergySavingTips/101WaysToSaveEnergy?utm_source=WS&utm_campaign=Energy-EfficientLiving/Energy-savingsTips/027471